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Anatomy of a summer craft show

You drive toward a big park on a hot summer day, anticipating a great afternoon. The first thing you spot is a sea of white tents, the identical peaked roofs betraying none of the treasures this makeshift community is housing. As you approach on foot, the cluttered bursts of colour reveal themselves. Whatever you’re seeking, whether it be small treasures like locally made treats and jewelry, beautiful things for your home made from glass or wood, a piece of art, or an unplanned discovery and an enjoyable walk, you’re likely to find something you love and meet some engaging people. When I was setting up my tent at my very first outdoor craft show (the Cabbagetown Festival in Toronto, still one of my favourites) my first thought was “who are these people?”  Some seasoned exhibitors came from far and wide with large trailers, traveling to a different community every weekend like creative nomads. Others seemed less sure of themselves, some showing their work to the public for the first time. I had rented my tent rather than buying one, not convinced this was the best place for me to be showing Red Thread, but willing to give it a try. [...]

A sneak peek into the future

devorah@redthreaddesign.ca
Ok, maybe that title is a bit lofty. But I thought I would give you a quick look into how each season’s designs come together, in case you’re interested in that sort of thing. First of all, you should know that if you plan to sell clothing through any stores, each season has to be designed pretty far in advance. It’s currently market season for the Fall/Winter season, which means that sales reps and designers are busy showing Fall samples for the lines they represent at wholesale shows around the world. Most stores do their Fall/Winter buying in the early Spring, so everything needs to be designed, sewn and photographed by February at the latest.  Fall clothing starts to ship to stores in August, which happens to be the same month that the Spring/Summer lines for next year are at market (they ship the following March, which is – you remembered! – Fall market time). Confused yet? I used to sell all of my work myself, at great shows like the One of a Kind Show in Toronto, and my online store. Those were simpler days – I bought an assortment of fabric I loved in whatever quantity was available, [...]