When I was a child, my mother had a thriving small business designing hand-painted silk scarves. When she was preparing for the One of a Kind Show, my sisters and I were all called into service. My favourite job was ironing the finished scarves, for which she paid me ten cents apiece (according to memory, the work was all voluntary). Being flat, the scarves were easy to iron and it was very satisfying seeing them transform from a wrinkled mess to shiny, smooth silk. It was pretty good work for a ten year old. When I started Red Thread my children were too young to help, and as they’ve grown I’ve been reluctant to exploit their childlike industriousness. But they’re proud of this business that occupies their home: they and their friends are, after all, my target demographic, and many of their classmates profess to dreaming about becoming fashion designers. With the Spring One of a Kind Show just one week away, I have many racks of bright new dresses in my house. This past weekend was set aside for tagging, and my youngest daughter Georgia, just turned 6, was raring to go. A good friend came over to help, [...]
I sewed up a storm last week putting the finishing touches on my Fall 2011 Collection, which is now being shown at various wholesale markets. The most fun part of this whole process, of course, is the photo shoot! I work with a great photographer, Lise Varrette (www.lisevarrette.com), and every shoot we do together is better than the last, more creative and satisfying. Red Thread has been photographed in a variety of locations, including a formal photo studio, on the beach, in the park, even the alley behind my house, next to my neighbour’s 100-year-old garage. Last year we photographed my fall collection in my living room, in a makeshift studio. But this time around was a first for me, a testament to the ability of a great photographer to find beauty anywhere. Spring 2010, at the beach Spring 2009, in the alley next to my neighbour’s garage As you can see, I love to shoot outdoors. But this is not an option in February, at least not in Toronto. Lise and I talked about what we wanted to achieve for this shoot, and decided to do it at my house. But when she showed up with less equipment than [...]
You drive toward a big park on a hot summer day, anticipating a great afternoon. The first thing you spot is a sea of white tents, the identical peaked roofs betraying none of the treasures this makeshift community is housing. As you approach on foot, the cluttered bursts of colour reveal themselves. Whatever you’re seeking, whether it be small treasures like locally made treats and jewelry, beautiful things for your home made from glass or wood, a piece of art, or an unplanned discovery and an enjoyable walk, you’re likely to find something you love and meet some engaging people. When I was setting up my tent at my very first outdoor craft show (the Cabbagetown Festival in Toronto, still one of my favourites) my first thought was “who are these people?” Some seasoned exhibitors came from far and wide with large trailers, traveling to a different community every weekend like creative nomads. Others seemed less sure of themselves, some showing their work to the public for the first time. I had rented my tent rather than buying one, not convinced this was the best place for me to be showing Red Thread, but willing to give it a try. [...]
Ok, maybe that title is a bit lofty. But I thought I would give you a quick look into how each season’s designs come together, in case you’re interested in that sort of thing. First of all, you should know that if you plan to sell clothing through any stores, each season has to be designed pretty far in advance. It’s currently market season for the Fall/Winter season, which means that sales reps and designers are busy showing Fall samples for the lines they represent at wholesale shows around the world. Most stores do their Fall/Winter buying in the early Spring, so everything needs to be designed, sewn and photographed by February at the latest. Fall clothing starts to ship to stores in August, which happens to be the same month that the Spring/Summer lines for next year are at market (they ship the following March, which is – you remembered! – Fall market time). Confused yet? I used to sell all of my work myself, at great shows like the One of a Kind Show in Toronto, and my online store. Those were simpler days – I bought an assortment of fabric I loved in whatever quantity was available, [...]