Tickled Pink

dressing girls in pink Fabric and Design gender stereotypes

Normally I avoid pink when I’m choosing fabrics for a new season. It’s so overdone, so painfully gendered, more about being pretty than powerful, sweet rather than strong and playful, and more imbued with symbolism than perhaps any other colour when it comes to dressing our children. My customers often tell me that they’re on the lookout for anything other than pink!

Be My Valentine DressBut.

As the mother of three girls, there have been times when each of my daughters wanted everything to be pink. And when I’m designing, I occasionally fall in love with a print that features pink, if it’s strong and vibrant and gorgeous. There are so many amazing variations on the colour spectrum, so many interesting combinations and juxtapositions.

Last month I found myself facing some gorgeous pink fabric, a lovely eco-blend of soy and organic cotton in a deep rich shade of fuschia. It was a stunning match for a cotton hearts print I’d been saving for the perfect occasion. How could I resist? And so I made a special dress in 100% pink, in honour of Valentine’s Day, and I offer it to you in all its pinkness, proudly. Turns out I can do pink after all.

Hope your Valentine’s Day is full of love and pink. Why not?

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