On April 24, we all heard about a factory building collapsing in Bangladesh. Dozens of people were declared dead, and it was horrifying to hear about this tragedy unfolding from afar. Photos of the scene showed a garment labelled Joe Fresh, and Canadian consumers suddenly felt they had played a part in this tragic event. Now twelve days later, the death toll tops 600. Terrible grief has come to countless people in Bangladesh, and journalists around the world have grappled with the questions raised – some searching for solutions, others laying blame. Many shoppers have been questioning their role. Major retail players whose clothing was known to have been made in the building, namely Joe Fresh in Canada and Primark in the U.K. (with overlapping corporate ownership), have announced plans to compensate the victims and to change the way they work in Bangladesh. In this they were recently joined by a few other clothing retailers whose garments were also found in the rubble. Would they be doing so if their connection to the building had not been exposed? We have no way of knowing. What next? The scale of this tragedy is enormous – I hope it will turn out [...]