stories from my red thread life
Use it or lose it! Three great reasons to buy local
As a student of arts administration several years ago, I learned about a survey in which the vast majority of urban residents said they were very happy to have a ballet company located in their city, but only a small percentage actually attended ballet performances. As we have all learned from Facebook, it’s far easier to like something than to do something. A few years ago I received an order from an independent children’s boutique in a small Ontario city. This beautiful shop had existed for many years, and featured many Canadian-made products. When I visited to meet the owner, I noticed a large Loblaws store just a few steps away, with enormous Joe Fresh banners featuring children’s clothing. “What’s that like, being virtually next door?” I asked the owner. “The price competition must be a challenge.” Indeed it was. A few months later, she decided to close up shop. I don’t know precisely what went into making that decision, but I do have a sneaking suspicion that the choices of local shoppers had something to do with it. It’s hard to resist a great bargain – why buy adorable locally-made clothing when you can buy adorable cheap clothing? I’ll [...]