stories from my red thread life
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Bursting at the seams
—
devorah@redthreaddesign.ca
Have you heard the quote “Do one thing every day that scares you?” It sits alongside so many other aphorisms designed to inspire us, to get us off our asses to act, to “Just Do It!” (thank you for the kick, Nike). Ten years ago I started a business. That in itself is a leap of faith; it exposes you to failure and requires that you gain the support of others, while drawing on every skill you have, including a few you didn’t know you had. I set out to create a strong, cohesive and appealing brand. It worked — when I put my first children’s dresses out into the world, people liked them! Those people became customers, and then loyal customers. The line grew. Stores started to carry my clothing, both close to home and far away. And ten years later, I feel grateful to be able to continue to do this work for an appreciative audience. Over the years Red Thread has maintained its focus on vibrant prints and simple shapes. A few years ago, my customers’ requests to “please make something for me!” started to grow into a chorus. My usual response was to feel moved, [...]