musings and inspiration from the studio of Red Thread Design
Tickled Pink
Normally I avoid pink when I'm choosing fabrics for a new season. It's so overdone, so painfully gendered, more about being pretty than powerful, sweet rather than strong and playful, and more imbued with symbolism than perhaps any other colour when it comes to dressing our children. My customers often...
Fabric Gymnastics 101
When I first made the transition from sewing for the love of it to starting a business, I had a lot to learn about production sewing: planning for the best use of precious fabric with minimal wastage, ideal pattern layout, and sewing as efficiently as possible without losing any attention...
Welcoming Fall with Open Arms
For as long as I can remember, I’ve cared very little for fashion (and yes, designing clothing for a living I am well aware of the irony). Living in Toronto with its climactic extremes, I’ve spent most of my life seeking comfort over beauty: keeping warm and dry during the...
Anatomy of a summer craft show
You drive toward a big park on a hot summer day, anticipating a great afternoon. The first thing you spot is a sea of white tents, the identical peaked roofs betraying none of the treasures this makeshift community is housing. As you approach on foot, the cluttered bursts of colour...
What is success?
The other day I was having a chat with a relative about Red Thread from a business perspective. I was expressing my excitement about reaching some new milestones – my enthusiasm about expanding into Europe, developing great relationships with more retail stores, and selling many more dresses every year, dresses...