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Why are Americans going crazy for Lilly Pulitzer at Target?
—
devorah@redthreaddesign.ca
Shopping for Lilly Pulitzer at Target? Definitely not this relaxing. (photo: Lilly Pulitzer for Target) Do you remember the Cabbage Patch riots of 1983? For some still unfathomable reason, Cabbage Patch Kids were the must-have doll of the moment, but demand exceeded supply; customers lined up by the hundreds and surged into stores, causing chaos and injury. It was munchkin mayhem. Yesterday, April 19 2015, Target launched a collection by designer Lilly Pulitzer. Not designed by Pulitzer herself of course, as she is no longer with us, but created by her eponymous company. Target has done very well with its many designer collaborations, and it seems reasonable that this one would be no different. This strategy, of having a high-end designer create a collection for a lower-end store, with a very limited release (selling out very quickly), is a recipe for retail frenzy. Cue the stampede! Lilly Pulitzer is the line that Red Thread is most often compared to, as it is also known for its vibrant floral prints in juicy colours. I appreciate this comparison because the celebration of colour and pattern is central to everything Red Thread. But Lilly Pulitzer is a prestige lifestyle brand, perhaps best [...]