stories from my red thread life

What does it take to be a successful Mompreneur?

I have to be honest – I hate the word mompreneur. It takes my identity as a designer and small business owner, which in my mind is separate from my identity as an exhausted mother of three, and squishes them together. I’d rather be known as a good designer/entrepreneur without the need for additional qualifiers. But. The truth is, mothers running businesses do have an awful lot in common. We’re all tired, for starters. We share many of the same conflicts and challenges. And we’re very, very good at learning from each other. A new book was released this week that I can’t wait to read. It’s called Mom Inc. and it was written by two very savvy mompreneurs, Amy Ballon and Danielle Botterell, partners in a successful business. Amy and Danielle have helped mentor me since the birth of Red Thread, and both are very smart and pragmatic. I’m glad they’re finally sharing their wisdom more widely, and I know they’ll help a lot of people get started on this crazy path armed with solid advice and a wealth of knowledge. So what does it take to be a successful mompreneur? I am fortunate to know several, and I [...]

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A Peek Inside a Red Thread Photo Shoot

I sewed up a storm last week putting the finishing touches on my Fall 2011 Collection, which is now being shown at various wholesale markets. The most fun part of this whole process, of course, is the photo shoot! I work with a great photographer, Lise Varrette (www.lisevarrette.com), and every shoot we do together is better than the last, more creative and satisfying. Red Thread has been photographed in a variety of locations, including a formal photo studio, on the beach, in the park, even the alley behind my house, next to my neighbour’s 100-year-old garage. Last year we photographed my fall collection in my living room, in a makeshift studio. But this time around was a first for me, a testament to the ability of a great photographer to find beauty anywhere. Spring 2010, at the beach Spring 2009, in the alley next to my neighbour’s garage As you can see, I love to shoot outdoors. But this is not an option in February, at least not in Toronto. Lise and I talked about what we wanted to achieve for this shoot, and decided to do it at my house. But when she showed up with less equipment than [...]

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Anatomy of a summer craft show

You drive toward a big park on a hot summer day, anticipating a great afternoon. The first thing you spot is a sea of white tents, the identical peaked roofs betraying none of the treasures this makeshift community is housing. As you approach on foot, the cluttered bursts of colour reveal themselves. Whatever you’re seeking, whether it be small treasures like locally made treats and jewelry, beautiful things for your home made from glass or wood, a piece of art, or an unplanned discovery and an enjoyable walk, you’re likely to find something you love and meet some engaging people. When I was setting up my tent at my very first outdoor craft show (the Cabbagetown Festival in Toronto, still one of my favourites) my first thought was “who are these people?”  Some seasoned exhibitors came from far and wide with large trailers, traveling to a different community every weekend like creative nomads. Others seemed less sure of themselves, some showing their work to the public for the first time. I had rented my tent rather than buying one, not convinced this was the best place for me to be showing Red Thread, but willing to give it a try. [...]

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Welcome…

to the busiest month of my year. With the One of a Kind Show only a month away and fall/winter production in full swing, this probably is not the best time for me to start a new blog.  But the creative flurry of this time of year is both stressful and stimulating – what better time to start sharing with my customers and friends some of the pressures, joys, and inspiring moments in the life of Red Thread. My very first retail show was the Spring One of a Kind Show in Toronto, in March 2005. I made 100 dresses with the help of my very good friend Mel, cutting them on my kitchen table and sewing in a tiny back bedroom.  Every dress was a labour of love, and as the show opened on the first day I was overcome by insecurity – would anyone like my work? Had the past several months of toil been for nothing? Within the first 2 minutes of the show I had my very first customer, who later became a good friend (what a nice coincidence!). Soon there were others, and as I continued to do the show, my customers grew exponentially, as [...]

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