About a year ago I embarked on an exciting new project that would be different from anything I had ever done before. My goal was to create a special dress to raise money for a very effective, life-changing charity called Canada Mathare Education Trust (CMETrust.org), and the dress at the centre of that project was called The Love Dress.
The dress was launched in March 2012, and was featured in Canadian Family Magazine, ParentsCanada Magazine, and on the morning show Cityline. A few of my wonderful stores: Planet Kid, Elm Hill Kids, Kid Culture and 100 Mile Child created special displays to promote The Love Dress, featuring beautiful posters that were designed by graphic designer Eric Parker, and printed by Lamin-8 Services in Toronto, both of whom generously donated these services. CMETrust promoted the dress through its own channels, and a great many people helped spread the word.
The cheque is off to CMETrust this week, and I want to say a heartfelt thank you to everyone who has supported this project in one way or another. I hope it’s helped to spread the word about this amazing charity, so that the ranks of their supporters will increase, and I especially hope that it will make a big difference in the lives of the youth who will receive these scholarships. It’s been a privilege working with CMETrust on this project, and I look forward to hearing more about the amazing, deserving scholars they are supporting in Nairobi. I cannot think of a much better cause and am honoured to be a part of it.